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Fast fashion dies.
We're obsessed with BIFL.
For us, BIFL isn’t just a trend. It’s a rebellion.
We’re tired of disposable culture.
BIFL was started on Reddit in 2011 with a primarily Ameriki consumer in mind, but it has started picking up pace in India with the rise of thrift shopping (unsure of the ethics of it all but its a start)
HERE ARE SOME RECEIPTS
I sorted through all the mess on the internet to find real reviews of people's experiences with some very popular jewellery brands.
I went in with excitement to find my competitors but was so so upset to find out that brands have just been selling shit for exorbitant prices.
Hi.
My name is Ruhi
This is me in my element, and I'm the founder of Suramyah. The name came to me in a dream years before the business did.
Suramyah, literally, means "aesthetic". To me, it means something that will adorn you for years to come.
You can keep up with my personal life here:
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